Naked Kelly Brook - Will it Sell Trainers?

Reebok unveiled their latest outdoor advertising campaign recently, featuring brand ambassador Kelly Brook in nothing but a pair of their trainers. Personally I don't see how this will make women buy a pair of their 'Easy Tone' trainers, but it did get them in the press I suppose!

H&M to Open Online Store

Good news! H&M have finally decided to open up an online store in the UK. The site will go live this September. A good move from H&M, now I have somewhere to shop online for those essential basics!

Heineken bring 'Walk in Fridge' ad to TV and Cinema

I love this advert... It had great success online via a YouTube campaign and so Heineken have now decided to run this on TV and Cinema as well.

Great Social Network Maps

Back in 2007 XKCD posted this map representing the size of the various online communities.....

Fast forward a few years to 2010 and Flowtown have re-created this map.....

It's clear to see that a lot has changed over the last three years with regards to online communities!

Barclays £25m, five-year sponsorship of the Cycle Hire in London - Is it too much?

5,000 bikes are now available to rent across central London through the Barclays Cycle Hire scheme.

Barclays have a heavy branding presence on the bikes and docking stations, with them also becoming the sponsor of London's new "Cycle Superhighways". This has come under much criticism with London's cycling community for being too heavy. What do you think?