This blog is about all things Marketing... From the Good, to the Bad and all things in between!

This blog is about all things Marketing... From the Good, to the Bad.... and all things in between!

Wednesday, 28 July 2010

Guerrilla Marketing - Fitness First

This ad for Fitness First in Rotterdam is another great example of using outdoor advertising in the modern day. Using a guerrilla marketing initiative, unsuspecting people are subjected to having their weight lit up brightly on the ad board.

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