Guerrilla Marketing - Fitness First

This ad for Fitness First in Rotterdam is another great example of using outdoor advertising in the modern day. Using a guerrilla marketing initiative, unsuspecting people are subjected to having their weight lit up brightly on the ad board.

Domestic Violence Outdoor Ad

A very creative, responsive outdoor ad. The ad works by responding when people are looking at it and when they turn away reverts back to something else - getting the attention of other people around.

Burberry launch fully interactive digital campaign

Burberry have just launched their Autumn/Winter 10 campaign. They have created a fully interactive campaign with motion responsive images and video that can be clicked, rotated and dragged 180 degrees.


Head over to Burberry here to check it out!

Dr Pepper - What's the worst that could happen?

Dr Pepper recently ran a controversial Facebook campaign. They created an application which allowed them to take over Facebook status updates for the chance to win £1000.

Users were given the option to choose how embarrassing the status should be, with more points being given for the most embarrassing, which in turn gave users a higher chance of winning the money.

Now somewhere down the line it all got a bit out of control.... The campaign resulted in a 14-year-old girl's status being taken over with a reference to a pornographic film. The status update said, "I watched '2 girls one cup' and felt hungry afterwards". The girl's mother said her daughter then searched for the film after reading her status. Since this incident the application can no longer be viewed online and Dr Pepper have stopped all on-going work with their Digital Agency.