Dr Pepper recently ran a controversial Facebook campaign. They created an application which allowed them to take over Facebook status updates for the chance to win £1000.
Users were given the option to choose how embarrassing the status should be, with more points being given for the most embarrassing, which in turn gave users a higher chance of winning the money.
Now somewhere down the line it all got a bit out of control.... The campaign resulted in a 14-year-old girl's status being taken over with a reference to a pornographic film. The status update said, "I watched '2 girls one cup' and felt hungry afterwards". The girl's mother said her daughter then searched for the film after reading her status. Since this incident the application can no longer be viewed online and Dr Pepper have stopped all on-going work with their Digital Agency.
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