Barclays £25m, five-year sponsorship of the Cycle Hire in London - Is it too much?

5,000 bikes are now available to rent across central London through the Barclays Cycle Hire scheme.

Barclays have a heavy branding presence on the bikes and docking stations, with them also becoming the sponsor of London's new "Cycle Superhighways". This has come under much criticism with London's cycling community for being too heavy. What do you think?